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About me

When my Primary 7 report card praised my early writing talent, it seems my fate was sealed. An award-winning journalist and editor whose career spans more than 15 years, in both digital and print media, I still love to tell stories. I specialize in working with early to mid-stage start-ups, helping them build a committed, engaged community from the ground up.


Born and raised in the UK, I was a production journalist on The Daily Mail when it won Scottish Newspaper of the Year, and lifestyle editor of The Scotsman when it won Scottish Newspaper of the Year. A sought-after member for launch teams, I’ve helped breathe life into multiple products, including Edinburgh Festivals magazine and Business AM, and was CEO of fashion tech startup Crave, whose affiliate technology was trialled exclusively with The Mail Online. 


In 2015, I moved to New York, hand-picked to edit and build the audience of W42ST, a high-quality, hyperlocal magazine, and grew the business from the ground to a 90,000 readership print product with a highly engaged readership. 

In other words, I know from first-hand experience what it's like to nurture a brand, find a voice, and build a community – and I help other small to medium-sized businesses do the same.


Celebrity interviewees include Katie Holmes, Elizabeth McGovern, model David Gandy, L’Wren Scott, Michael Kors, Paul Smith, Irvine Welsh, Margaret Cho, and Gabriel Byrne. I'm a lifestyle expert, but I’m equally passionate about working in important fields that deal with homelessness, sex positivity, race, LGBTQIA+ issues, social justice, and psychology.


I live, love, and write in Manhattan, but escape to the beach/mountains whenever I can. Dancer. Kettlebell swinger. Clothes horse. Cat person.

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